6 Marketing Efforts You Need to Make in 2024

Almost three years post the COVID lockdowns, we have covered profound societal changes, and the change of consumer response towards marketing stands no exception. As we are near to enter 2024, the connection remains unabated.

Despite all the hesitations, many have taken use of the opportunities presented by the digital community. A global digital trends tracker, notes, ‘After three years of COVID, everybody is super ready for a hyper-virtual world.’ The virtual space is now a place of unmatched potential.

Being a business owner, you might want to know how it can be done in a better way than the ones you are already using. So that you can use them in your marketing strategy.

In marketing, first things first, and that is keeping up with the current marketing trends. Now, marketing trends are the latest strategies, tactics and technologies that are being used to reach and engage with the customers. They are always on the run to change over time as technology advances. Staying up-to-date on marketing trends is one the toughest tasks to achieve if you want your marketing strategies to gain reach and engagement.

• Interactive content marketing
• AI marketing
• Live streaming
• Long-term influencer partnerships
• Promoting users over products
• Media marketing
• Trendjacking 

1- Interactive content marketing

Interactive content marketing is more like sharing and engagement with your business collaterals present online. It can be your business videos, statics, GIFs, Banners and hoardings. According to, Axis My India: 80% prefer watching short content on social media channels daily.

Your content can be of any length but you need to understand who your audience is and what exactly they would love to see and read.

2- AI marketing

There’s no point in discussing how AI has impacted the Marketing industry and setting a bar for the other industries. The use of AI in Digital Marketing has been exponentially growing.

‘AI is already transforming the way we market. It’s helping us to better understand our customers, create more relevant content and deliver more personalized experiences.’, by David Ogilvy.

3- Live streaming

During the COVID lockdowns, we saw the boom of live streaming podcasts and games for the marketing segment especially in these two. But with the change in time live streaming is now just not limited to these two industries, it has shifted to all sorts of industries now.

4- Long-Term Influencer Partnership

Influencers are nurturing relationships with the brands all the time, creating a sense that their audience is a part of their lives. Marketers make use of these connections for your business growth because they know the true potential of influencer marketing. And for that reason taking in someone who has a loyal following and a good engagement.

5- Promoting users over products

A community-led marketing strategy has its effectiveness  on to the unimaginable level when community building is inherent to the business. Taking Figma as an example, a website design helper, integrates a large number of user-generated templates, presenting the best brand’s identity as a collaborator facilitator.

6- Media marketing

Media is no longer just a component of marketing – it has become fundamental to modern marketing strategies. Whether it takes the form of a marketing blog or a YouTube channel, it plays an essential role in your marketing approaches. The focus is shifting towards how companies can address these needs, offer solutions, and provide value beyond the product itself.

7- Trendjacking

Trendjacking is a marketing strategy where a brand uses trending topics, events, or memes to connect with their audience. 

Taking part by engaging with the ongoing conversations and interests that are already capturing attention of the online community, brands strategically position themselves at the front of these discussions by taking part in them, and hence gaining more exposure to their brand visibility.