Inbound Marketing vs. Digital Marketing

Inbound marketing is a way of marketing, where it uses digital marketing assets to attract customers for engagement and conversion. It involves the pushing of the product to their potential customers. Whereas, digital marketing is a wider area to cover which includes different aspects of being present online with your business for the audience. These include services like SEO, Content marketing, Social media marketing, Display advertising, etc.

Here Inbound marketing can be included with digital marketing as tactics of any kind, regardless of what is involved can be considered inbound or outbound marketing. 

Digital marketing is mainly clubbed with inbound marketing, but nothing differentiates between ‘inbound and outbound’ methods of marketing. It mainly acts as an umbrella term for all the marketing activities involved in your strategy, while inbound marketing is more of a strategy that you choose for your business within your strategy.

But, if there are two terms out there, they must have differences of their own. Inbound marketing isn’t a journey to reach your destination. instead, it brings your destination to you. To be specific, it’s not about proclaiming your message to your audience. it’s about establishing a significant and authoritative presence where your audience naturally congregates.

Being different from traditional digital advertising, inbound marketing mainly focuses on attracting prospects, generating leads, nurturing those leads, and influencing their purchasing decisions. This strategic approach guides them into your sales funnel as potential buyers.

The selection of Digital and Inbound depends on what you want:

• To look good, or
• Want to drive more results?

Digital marketing, are the activities that involve the promotion of a brand, service, or product through online channels. This comprehensive approach includes digital devices like mobile phones, computers, and tablets to reach and engage the target audience.

Keeping in simple words, it is a technique which is used to attract audiences on online platforms. Its components include content marketing, search engine marketing, search engine optimization, social media marketing, influencer marketing, and many more.

Digital marketing strategies, as we talk about paid promotions, link-building strategies, etc., all these help in making your business visible on the internet. As a result, you can derive business from these available digital platforms.

Where as, Inbound marketing is a marketing technique that denotes the importance of content creation to attract customers and to close them within your sales funnel.

There are three important reasons how inbound marketing works better than other methods if you are able to click on the right way.

• • Inbound marketing is a cost-effective strategy as compared to any other strategies or when it may depend on the budget which is decided.
  • It lets customers reach you on their terms because instead of you reaching out to them they read and on the TV channels they watch, you publish information on your site and make it easy for them to find it in search engines like Google.
  • It always moves leads through the sales funnel. A researched and well versed marketing strategy will have the industry information at the sales funnel top, company specific detail in the middle and the pricing part in the bottom of the funnel where the audience is about to get converted to your buyer.